how to launch a cosmetic brand in UAE

Monday February 13, 2023

How to launch a cosmetic Brand in Dubai?

The cosmetic market is growing at a rapid pace. The demand for all types of cosmetic products is ever-increasing from varied sections of the population. The demand for premium cosmetics is expanding everywhere including the middle class of UAE.

UAE has established itself as a trading hub for the Middle East. The UAE is easily accessible to Asia, North African, and European Countries. This makes it, quite important in terms of business expansion. UAE is one of the best locations in terms of being open for all nationalities and ease of doing business. UAE established a world-growing country.

If you want to launch your cosmetic brand in UAE, moreover, you are on the right path. Additionally, UAE has a dream destination for doing business, primarily because of its geographical location. Furthermore, UAE has the extraordinary advantage of starting a new business. Moreover, we can discuss the scope of the cosmetic market in the UAE.

It is important to know the regulations and import guidelines of the UAE before starting a cosmetic business in UAE. it will make your complete process simple and save a lot of costs you can plan accordingly and not face unwanted surprises at the time of export. our cosmetic product registration in Dubai municipality services ensure your each product labeling complies with Dubai municipality standards.

Key points of the cosmetic market in UAE.

  1. Market Size: The cosmetic and personal care market in the UAE is thriving, with a market size of approximately $2.1 billion in 2020. Analysts expect the market to witness steady growth in the coming years.
  2. Skincare Segment: Skincare products hold a significant share in the market, driven by factors such as increasing consumer awareness, a desire for healthy and radiant skin, and a rise in demand for natural and organic skincare products.
  3. Beauty and Fragrance: The UAE has a strong demand for beauty and fragrance products, with consumers actively seeking high-quality cosmetics, perfumes, and grooming items. The luxury segment, in particular, enjoys popularity among affluent consumers.
  4. Online Retail: The e-commerce sector has witnessed substantial growth in the UAE, with many consumers preferring to purchase cosmetics and personal care products online. Online platforms provide convenience, competitive prices, and a wide range of options.
  5. Beauty Services: The UAE is home to a thriving beauty services industry, encompassing salons, spas, and wellness centers. The demand for beauty treatments, hair care, nail services, and spa therapies remains consistently high, presenting opportunities for entrepreneurs and established brands.
  6. Men’s Grooming: The men’s grooming segment is experiencing rapid growth in the UAE. Men are increasingly investing in grooming products and services, including skincare, hair care, shaving essentials, and fragrances.
  7. Halal Cosmetics: The UAE has a significant Muslim population, leading to rising demand for halal-certified cosmetics and personal care products. This presents an opportunity for companies specializing in halal beauty to cater to the needs of this niche market.

Market Growth Scope & Prediction

Revenue in the Cosmetics segment amounts to US$181.60m in 2023. The market is expected to grow annually by -1.96% (CAGR 2023-2027).

But brick-and-mortar’s waning shine is being made up elsewhere. “Initially slow to pick up, digital retail in the GCC is indeed poised to increase massively in the coming years, at an approximate rate of 31 percent year-on-year to $24 billion by 2022,”

Cosmetic Trading License in Dubai, UAE

The First step to start a cosmetic business, Whether you want to start a new cosmetic business or want to establish a branch of a foreign company in the UAE. UAE has a variety of company formation options as per business demands. Company registration mainly falls into two main categories.

  • Mainland Company: For setting up a mainland company in the cosmetic products trading sector, the approximate cost of the license will amount to AED 18,000. Additionally, you may need to rent an office or shop according to the nature of your business.
  • Free Zone Company: A Free Zone license for Cosmetic product trading will start from AED 6500 with zero visa eligibility in case you need a resident visa for an investor or owner the license will cost approximately AED 16000, along with visa cost.

Trademark Registration in UAE

The Trademark registration will ensure brand protection in the UAE. If you are serious to launch a cosmetic brand you should register your brand name before entering the market. Trademark Registration will not just secure your brand name but also help to make a brand identity in the UAE. If you need professional help we can assist you in trademark registration in UAE.

Products Registration

Before launching cosmetic products in the UAE, they must be registered with the respective authorities in the UAE.  Dubai Municipality has a well-organized online product registration procedure. We at Elegant Services assist in product registration in Dubai Municipality For more details click here Products Registration in Dubai Municipality 

Source & References:

  1. https://www.statista.com/outlook/cmo/beauty-personal-care/cosmetics/united-arab-emirates#:~:text=Revenue%20in%20the%20Cosmetics%20segment,(CAGR%202023%2D2027).
  2. https://gulfnews.com/business/retail/the-gulfs-beauty-industry-seeks-a-new-look-1.2217510